Scholfield Honda

A new study by J.D. Power and Associates reveals which autos earned the best customer loyalty in 2010. Tied at first place is Honda, retaining 62 percent of its customers.

The loyalty study measures not only the rate automotive brands retain existing customers, but also the reasons customers remain loyal.  Data shows that Honda's customer loyalty is driven by the Honda Accord, the Honda CR-V, and the Honda Pilot and an understanding of…

Its official, Honda has the most loyal customers of any automotive brand. According to a customer survey in its eighth year released by J.D. Power and Associates, this loyalty study "measures the rate at which automotive brands retain their existing customers and the reasons why owners remain loyal."

For 2010, Honda tied with American auto maker Ford for first place, with 62% of owners remaining loyal to the brand, says J.D. Power.

Vehicles…