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Honda Ties for #1 in Customer Loyalty


A new study by J.D. Power and Associates reveals which autos earned the best customer loyalty in 2010. Tied at first place is Honda, retaining 62 percent of its customers.

The loyalty study measures not only the rate automotive brands retain existing customers, but also the reasons customers remain loyal.  Data shows that Honda's customer loyalty is driven by the Honda Accord, the Honda CR-V, and the Honda Pilot and an understanding of…
It's hard to find a car that's just right. It's even harder to find a car that's just right for every age, and height - one that can be comfortably driven by multiple users.

So what does Consumer Reports look for in a car for teens? Ultimately, it's a car with electronic stability control, curtain air bags, and good crash test results.  As David Champion, Senior Director, Consumer Reports Automotive Test…