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Scholfield Wins Women's Choice Award Again

Thursday, June 23 2016 11:24 AM
By Roger Scholfield
Scholfield Wins Women's Choice Award Again

For the fifth year in a row

National Award Recognizes Outstanding Customer Experience Among Women

Wichita, Kansas – June 15th, 2016 – Scholfield Honda has been honored for the fifth consecutive year with the Women’s Choice Award® for Outstanding Customer Experience. Scholfield Honda qualified based on receiving excellent survey scores in several areas including the overall sales experience, where 9 out of 10 of their female customers reported that they would highly recommend Scholfield Honda to friends and family.

“The Women’s Choice award is based on a minimum score of 90% client satisfaction." said Roger Scholfield, President of Scholfield Honda. “Earning 9 out of 10 recommendations is an accomplishment that requires consistent customer focus at every step.  I couldn’t be more proud of our entire team!”

This is the fifth consecutive Women’s Choice award win for Scholfield Honda, a record unmatched by any other automotive dealer in Kansas.  This places Scholfiield Honda among a elite group of automotive dealerships to achieve a consistent and enviable service record among women in their area.

Women now account for more car purchases and service sales than men, the Women’s Choice Award was designed to help identify automotive dealerships with a proven track record for outstanding customer service among women.

  • Women buy more than half of the new vehicles in the U.S. and influence up to 80% of all car purchases (Source: Forbes: Women In Cars, 2015)

  • 65% of service customers at dealerships are women (, 2013)

“Car buying remains the most dreaded shopping experience among women,” said Delia Passi, Founder and CEO of the Women’s Choice Award. “We are proud of Scholfield Honda for taking ownership of their customer experience and creating a business environment that provides exceptional service both to women and men alike,” added Passi.

To view the full list of Top Dealerships visit

About Scholfield Honda

Scholfield Honda has been locally owned and family run since brothers Vic and Dick Scholfield opened the auto dealership in 1971. Today, Vic’s son Roger Scholfield is an owner and the President of the company. Scholfield Honda has sales and service located in East Wichita at 7017 E. Kellogg and a Westside service center located at 8880 W. Central.

About the Women’s Choice Awards

The Women’s Choice Awards were developed as a resource for women who are looking for the best products, services, and brands in a variety of industries. The top recommendations from women are compiled to give female shoppers a database to find goods and companies trusted and recommended by other women. The Women’s Choice Award also acts as a consumer advocate that will investigate complaints against businesses who’ve received the award and seek a satisfactory resolution for the issue.